Time Period: The advertisement was published in the
year 2015.
Purpose: The advertisement is trying to persuade
smartphone users to buy their new product.
Target Audience: The target audience is smartphone users
interested in a new phone with a stellar quality camera because in the
advertisement most of the time is spent on showing the camera. The advertisers
make an assumption that if the phone has a good camera than people will buy
their new product. No assumptions are made about gender, race, or class. This
advertisement is for everyone since in the advertisement no specific type of
person is continuously shown.
Type of Claim: “We’re different and unique” is used by
saying that the camera is perfect and nothing out there is quite like it.
Persuasive Appeals:
Pathos: Creates emotion by showing
happiness that people have with the phone.
Logos: N/A
Ethos: N/A
Possible Consequences: A possible consequence of the
advertisement is that not everyone interested may relate to all the ways the
camera is used in the advertisement. The
message does not create unrealistic expectations for people because in the
advertisement it shows the camera in action so in the future there cannot be
false hope. The massage does not
undermine nor counter social change because there has been advertisements being
made like this one for some time now.
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