Product: The product being advertised is the
Samsung Galaxy Note 5.
Time Period: The advertisement was published in the
year 2015.
Purpose: The advertisement is trying to persuade
smartphone users to buy the new Samsung Galaxy Note 5.
Target Audience: The target audience is smartphone users
whom are in the business fields because in the advertisement a business woman
is shown trying achieve her dream with the help of the Samsung Galaxy Note 5.
The advertisers make an assumption that if they showed a business woman
reaching her dreams then that would attract customers from that specific field.
Most likely the advertisers focused on that field because that’s where they
lacked customers.
Type of Claim: The transfer claim is used by showing that if you have the
new Samsung Galaxy Note 5 you will achieve your dreams.
Persuasive Appeals:
Pathos: Shows a woman expressing various
emotions such as stress and happiness.
Logos: N/A
Ethos: N/A
Possible Consequences: A
possible consequence is that Samsung may lose some fans due to the lack of
focus on society in general in their advertisement. The message does create
unrealistic expectations for people because not everyone may be interested in
that work field (business) shown in the advertisement. The message counters social change
because Samsung would generally focus on the big picture in the audience not
specific races or group of people.
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