iPhone- Photo & Videos
Time Period: The advertisement was published in the
year 2015.
Purpose: The advertisement is trying to convey
people to buy the iPhone due to its high quality camera.
Target Audience: The target audience is mobile phone users
who like camera quality. The advertisers make an assumption that any person who
gets an iPhone is able to take photos and videos at an easy manner. The
advertisers make no assumption about gender or class because there is not a
single person focused on the video to make assumptions about.
Type of Claim: “We’re different and unique” is used by
saying that there is no other camera like the iPhone’s. Snob appeal is used by
showing that the customer is part of an non ordinary group with the iPhone.
Persuasive Appeals:
Pathos: N/A
Logos: N/A
Ethos: N/A
Possible Consequences: A consequence includes the iPhone camera
may not be the best out there in the market. The message does create false
expectations because there is other smartphones out there that might include a
better quality camera. The message does not undermine nor counter social change
because Apple has been making advertisements like these that show off their
iPhone cameras.
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