Samsung print advertisement 1

Product: The product being advertised is the Samsung Galaxy Note 3.

Time Period: The advertisement was published in 2014.

Purpose: To convey iPhone users to make the switch to the Samsung Galaxy Note 3.

Target Audience: 

The target audience is iPhone users because it’s using the iPhones disadvantages as a way of making them realize that Samsung is better. The advertisers make an assumption that the audience will make the switch from an iPhone to a Samsung by showing the iPhones disadvantages in this case its ability to bend as an example.

Type of Claim:  Bandwagon, is used as a way to say you do not want to be the person without the new Samsung Galaxy Note 3. Snob Appeal is used by saying that if you an Samsung Galaxy Note 3 you just do not have any ordinary phone.  

Persuasive Appeals:

Pathos: Creates tension between both companies of both devices.

Logos: N/A

Ethos: N/A

Possible Consequences: 

A possible consequence includes arguments may occur since there is rivalry between Apple and Samsung when it comes to their Smart Phones. The message does create realistic expectations for people because the advertisement is 100% true with the iPhone actually having the ability bend. The message undermines social change because the advertisement is persuading society that it’s the time to change form an apple iPhone to a Samsung phone.