Time Period: The advertisement was published in the
year 2013.
Purpose: The advertisement is trying to persuade
people to buy the Galaxy S4 to live in a “world of infinite possibilities.”
Target Audience:
The target audience is people who use mobile phone devices and are
interested in a world of “infinite possibilities.” The Advertisement can make
assumptions such as only males can live in a world of infinite possibilities
& white people because stereotypes such as that white people can afford
everything.
Type of Claim:
“We’re different and Unique” is used by showing that there is nothing
compared to the Samsung Galaxy S4.
Persuasive Appeals:
Pathos: Shows the little kid enjoying himself. As in the Galaxy S4
brings him to life.
Logos: N/A
Ethos: Uses the boy jumping with
excitement out of the phone as the credible source.
Possible Consequences:
A consequence includes that some people won’t be able to live in a
world of infinite possibilities, it just creates false hope for people. “Live
in a world of infinite possibilities” creates unrealistic expectations because
not every single person in society could expect that. The message undermines
social change because it’s still encouraging society to keep the phone by
persuading them that the phone allows people to live in a world full of
infinite possibilities.
No comments:
Post a Comment