Product: The product being advertised is the iPhone
6s.
Time Period: The advertisement was published in the year 2015.
Purpose: The advertisement is trying to persuade
people to buy the new iPhone 6s.
Target Audience: The target audience is smartphone users
looking for a new iPhone because in the advertisement it shows many new
features that might apply to everyone. The advertisers don’t make any specific
assumptions besides putting Selena Gomez in the advertisement to attract all
types of customers.
Type of Claim: “We’re different and unique” is used
by showing that there is nothing like an iPhone. The endorsement claim is used
by putting a celebrity in this case Selena Gomez to catch people’s attention
and interest them into the product.
Persuasive Appeals:
Pathos: Uses various reactions that create emotion from people who
have the iPhone
Logos: N/A
Ethos: Uses Selena Gomez as a credible
source.
Possible Consequences: A possible consequence can be that not all
iPhone fans maybe a fan of Selena Gomez and can get disappointed in their way
of advertising the new product. The message does create realistic expectations
because all the features whom are talked about are shown and used. The message
does not undermine nor counter social change because apple has been making
advertisements like these for some time now. This advertisement is held
responsible because it is one in many whom are used for the same reason, to
advertise iPhones.
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