Product: The product being advertised is the iPhone
6.
Time Period: The advertisement was published in 2014.
Purpose: To convey customers to buy the New iPhone
and why there is nothing like it.
Target Audience:
The target audience is any person who uses a cellphone because the
ad is trying to convey all phone users to get the newest iPhone. The
advertisers make no assumptions about any specific audience, but to everyone in
general that there’s nothing quite like iPhone. The only thing that can come up
is that iPhone is not afforded by everyone.
Type of Claim: “We’re
are different and unique” is used by saying there is nothing else like the
iPhone. Bandwagon, is used as a way to say you do not want to be the person
without the iPhone.
Persuasive Appeals:
Pathos: Tries to create emotion with
adjectives describing the product such as beautiful and magical.
Logos: N/A
Ethos: N/A
Possible Consequences:
A possible consequence includes not every single person in society
could be interested in this product. The
message creates unrealistic expectations for people because the description
can’t be proven to fit everyone’s description. The message in this advertisement does
not undermine nor counter social change because it is not the first time that
Apple makes ads like these.
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