iPhone print advertisement 1

Product: The product being advertised is the iPhone 5.

Time Period: The advertisement was published in 2012.

Purpose: To persuade people to buy the newest iPhone, at this moment being the iPhone 5.

Target Audience: 

The target audience is mobile phone users because it’s saying that there is nothing like iPhone. This Ad makes no assumptions about gender but to both saying that if you have the iPhone you have one of a kind phone. There’s no people in the advertisement to make assumptions about. There could be an assumption where not everyone could afford an iPhone such as the lower class (poor people.)

Type of Claim: 

“We’re are different and unique” is used by saying there is nothing else like the iPhone. Bandwagon, is used as a way to say you do not want to be the person without the iPhone. Snob Appeal is used by saying that if you an iPhone you just do not have any ordinary phone.  

                                                                              

Persuasive Appeals: 

Pathos: N/A

Logos:  N/A

Ethos:  N/A

Possible Consequences: 

A possible consequence includes, there might be better phones out there. It creates unrealistic expectations because it’s not proven to be the best smart phone out there. The message does not undermine nor counter social change because Apple has been making ads like this since the first iPhone.