Samsung Tv advertisement 2

Samsung Galaxy Note 5 Official TVC - Achieve Your Dreams 

Link 

Product: The product being advertised is the Samsung Galaxy Note 5.

Time Period: The advertisement was published in the year 2015.

Purpose:  The advertisement is trying to persuade smartphone users to buy the new Samsung Galaxy Note 5.

Target Audience:  The target audience is smartphone users whom are in the business fields because in the advertisement a business woman is shown trying achieve her dream with the help of the Samsung Galaxy Note 5. The advertisers make an assumption that if they showed a business woman reaching her dreams then that would attract customers from that specific field. Most likely the advertisers focused on that field because that’s where they lacked customers.

Type of Claim:   The transfer claim is used by showing that if you have the new Samsung Galaxy Note 5 you will achieve your dreams.

Persuasive Appeals: 

Pathos: Shows a woman expressing various emotions such as stress and happiness.

Logos: N/A

Ethos: N/A

Possible Consequences:   A possible consequence is that Samsung may lose some fans due to the lack of focus on society in general in their advertisement. The message does create unrealistic expectations for people because not everyone may be interested in that work field (business) shown in the advertisement. The message counters social change because Samsung would generally focus on the big picture in the audience not specific races or group of people.

Samsung Tv advertisement 1

Samsung Galaxy S6 edge+ Official TVC - Beautiful 

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 Product: The product being advertised is the Samsung Galaxy S6 edge & the Samsung Galaxy S6 edge+.

Time Period: The advertisement was published in the year 2015.

Purpose: The advertisement is trying to persuade smartphone users to buy their new product.

Target Audience: The target audience is smartphone users interested in a new phone with a stellar quality camera because in the advertisement most of the time is spent on showing the camera. The advertisers make an assumption that if the phone has a good camera than people will buy their new product. No assumptions are made about gender, race, or class. This advertisement is for everyone since in the advertisement no specific type of person is continuously shown.

Type of Claim:  “We’re different and unique” is used by saying that the camera is perfect and nothing out there is quite like it.

Persuasive Appeals: 

Pathos: Creates emotion by showing happiness that people have with the phone.

Logos: N/A

Ethos: N/A

Possible Consequences:  A possible consequence of the advertisement is that not everyone interested may relate to all the ways the camera is used in the advertisement. The message does not create unrealistic expectations for people because in the advertisement it shows the camera in action so in the future there cannot be false hope. The massage does not undermine nor counter social change because there has been advertisements being made like this one for some time now.

iPhone Tv advertisement 2

iPhone 6s- The only thing that's changed is... 

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Product: The product being advertised is the iPhone 6s.

Time Period: The advertisement was published in the year 2015.

Purpose: The advertisement is trying to persuade people to buy the new iPhone 6s.

Target Audience:  The target audience is smartphone users looking for a new iPhone because in the advertisement it shows many new features that might apply to everyone. The advertisers don’t make any specific assumptions besides putting Selena Gomez in the advertisement to attract all types of customers.

Type of Claim:  “We’re different and unique” is used by showing that there is nothing like an iPhone. The endorsement claim is used by putting a celebrity in this case Selena Gomez to catch people’s attention and interest them into the product.

Persuasive Appeals: 

Pathos: Uses various reactions that create emotion from people who have the iPhone

Logos: N/A

Ethos: Uses Selena Gomez as a credible source.

Possible Consequences: A possible consequence can be that not all iPhone fans maybe a fan of Selena Gomez and can get disappointed in their way of advertising the new product. The message does create realistic expectations because all the features whom are talked about are shown and used. The message does not undermine nor counter social change because apple has been making advertisements like these for some time now. This advertisement is held responsible because it is one in many whom are used for the same reason, to advertise iPhones.

iPhone Tv advertisement 1

iPhone- Photo & Videos 

Link

Product: The product being advertised is the iPhone 6.

Time Period: The advertisement was published in the year 2015.

Purpose: The advertisement is trying to convey people to buy the iPhone due to its high quality camera.

Target Audience:  The target audience is mobile phone users who like camera quality. The advertisers make an assumption that any person who gets an iPhone is able to take photos and videos at an easy manner. The advertisers make no assumption about gender or class because there is not a single person focused on the video to make assumptions about.

Type of Claim: “We’re different and unique” is used by saying that there is no other camera like the iPhone’s. Snob appeal is used by showing that the customer is part of an non ordinary group with the iPhone.

Persuasive Appeals: 

Pathos: N/A

Logos: N/A

Ethos: N/A

Possible Consequences:  A consequence includes the iPhone camera may not be the best out there in the market. The message does create false expectations because there is other smartphones out there that might include a better quality camera. The message does not undermine nor counter social change because Apple has been making advertisements like these that show off their iPhone cameras. 

Samsung print advertisement 2

Product: The product being advertised is the Samsung Galaxy S4.

Time Period: The advertisement was published in the year 2013.

Purpose: The advertisement is trying to persuade people to buy the Galaxy S4 to live in a “world of infinite possibilities.”

Target Audience: 

The target audience is people who use mobile phone devices and are interested in a world of “infinite possibilities.” The Advertisement can make assumptions such as only males can live in a world of infinite possibilities & white people because stereotypes such as that white people can afford everything.

Type of Claim:   “We’re different and Unique” is used by showing that there is nothing compared to the Samsung Galaxy S4.

Persuasive Appeals: 

Pathos: Shows the little kid enjoying himself. As in the Galaxy S4 brings him to life.

Logos: N/A

Ethos: Uses the boy jumping with excitement out of the phone as the credible source.

Possible Consequences: 

A consequence includes that some people won’t be able to live in a world of infinite possibilities, it just creates false hope for people. “Live in a world of infinite possibilities” creates unrealistic expectations because not every single person in society could expect that. The message undermines social change because it’s still encouraging society to keep the phone by persuading them that the phone allows people to live in a world full of infinite possibilities.

Samsung print advertisement 1

Product: The product being advertised is the Samsung Galaxy Note 3.

Time Period: The advertisement was published in 2014.

Purpose: To convey iPhone users to make the switch to the Samsung Galaxy Note 3.

Target Audience: 

The target audience is iPhone users because it’s using the iPhones disadvantages as a way of making them realize that Samsung is better. The advertisers make an assumption that the audience will make the switch from an iPhone to a Samsung by showing the iPhones disadvantages in this case its ability to bend as an example.

Type of Claim:  Bandwagon, is used as a way to say you do not want to be the person without the new Samsung Galaxy Note 3. Snob Appeal is used by saying that if you an Samsung Galaxy Note 3 you just do not have any ordinary phone.  

Persuasive Appeals:

Pathos: Creates tension between both companies of both devices.

Logos: N/A

Ethos: N/A

Possible Consequences: 

A possible consequence includes arguments may occur since there is rivalry between Apple and Samsung when it comes to their Smart Phones. The message does create realistic expectations for people because the advertisement is 100% true with the iPhone actually having the ability bend. The message undermines social change because the advertisement is persuading society that it’s the time to change form an apple iPhone to a Samsung phone.

iPhone print advertisement 2

Product: The product being advertised is the iPhone 6.

Time Period: The advertisement was published in 2014.

Purpose: To convey customers to buy the New iPhone and why there is nothing like it.  

Target Audience: 

The target audience is any person who uses a cellphone because the ad is trying to convey all phone users to get the newest iPhone. The advertisers make no assumptions about any specific audience, but to everyone in general that there’s nothing quite like iPhone. The only thing that can come up is that iPhone is not afforded by everyone.

Type of Claim: “We’re are different and unique” is used by saying there is nothing else like the iPhone. Bandwagon, is used as a way to say you do not want to be the person without the iPhone. 

Persuasive Appeals: 

Pathos: Tries to create emotion with adjectives describing the product such as beautiful and magical.

Logos: N/A

Ethos: N/A

Possible Consequences: 

A possible consequence includes not every single person in society could be interested in this product. The message creates unrealistic expectations for people because the description can’t be proven to fit everyone’s description. The message in this advertisement does not undermine nor counter social change because it is not the first time that Apple makes ads like these.